How does SEO work?

What is SEO(Search Engine Optimization)?

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

How does SEO work?

There are a number of factors that will determine the quality of your webpage at Google, Bing and other search engines? Such as: Keywords, Content with Subtanance, Mobile compatibility, Images and videos, Url’s, SSL Secure Sites, Engagement of visitors, links to and from your site, and much more.


Your website must contains keywords, but not just in you Meta Data but in your articles and descriptions of images and videos. A aeyword can be mentioned in 1% to 3% of your wording on the page.


The content on your page must be relevant to the searchers. Just added a list of services or products that won’t work. Your page must contain 300 words with your keyword or key phrase mentioned.

Mobile Friendly

Your Website must be mobile-friendly. more and more people are using their phones to search for products and services. Here is the device statistics of 2 websites showing the percentage of mobile device visitors

These stats are from 2 websites we manage.

Images & Videos

How does SEO work?

A picture can speak a 1000 words. Images and video will keep visitors longer on your site which will increase your bounce rate.

The description with images and videos can also be linked to your keywords.


Your Webpage address must also contain your keyword or phrase. For Example.

SSL Secure

SSl Protect your personal Data and you website from hacker. But is putting it very simple. SSL Secure Sites will be ranked higher than non-secure sites.


Adding internal links on your pages will insure visitor stay on your site. Outbound links can be used to promote your social media.

Engagement of visitors

The longer a visitors stay on your website the lower you bounce rate(the percentage of visitor lost after 30 seconds of landing on your page) will be. This shows search engines your website has relevant content for the searchers. And the more people you can drive to your website with marketing such as email marketing and social media. The easier it will be to rank your website.


There are a lot more factors affecting SEO, and it is ever-changing. But this is a start to get your website going. For more details explaining how SEO work follow this link: Essential Guide to SEO: Master the science of SEO

Thank you for reading the basic summary of how does SEO work?

Other article to read:

5 Ways to start improving your SEO (Google Ranking)

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